Premium Technology

Freeze-Drying

Consumer Perception

Premium Treats

Nutrient Retention

WHY FREEZE-DRIED?

Key differences between processing methods

Feature FREEZE-DRIED REGULAR DRIED
Process Freeze first, sublimate moisture in vacuum Warm air / heat removes moisture
Texture Very light, crispy, porous — shape preserved Chewier, denser, less original form
Nutrient retention Usually higher (95%+ protein, 90-97% vitamins) Some heat-sensitive nutrients degrade
Raw-like quality Closer to raw — preserves scent and taste More “cooked” effect, less raw appeal
Shelf life Excellent when sealed (1-3 years) Good, but depends on moisture content
Cost to make Higher (specialized vacuum equipment needed) Lower (standard drying equipment)